Department of Public Relations and Advertising

1 Semester

Code	Name	Course Type*	T	U	K	ECTS
ILF-101	INTRODUCTION TO COMMUNICATION SCIENCEг	MC	2	0	2	3
KGZ-103	KYRGYZ LANGUAGE AND LITERATURE Iг	MC	1	2	2	4
RSC-103	RUSSIAN Iг	MC	1	2	2	4
ILF-103	SOCIAL PSYCHOLOGYг	MC	2	0	2	3
HIR-103	BASIC CONCEPTS OF PUBLIC RELATIONSг	MC	3	0	3	5
ILF-105	WRITTEN AND ORAL EXPRESSIONг	MC	2	2	3	4
HIR-105	MANAGEMENT AND ORGANIZATIONг	MC	2	0	2	3
ILF-107	BASIC STATISTICSг	MC	1	2	2	3
BES-111	PHYSICAL EDUCATION AND SPORTS Iг	MC	2	2	0	0
ING-111	ENGLISH I (BASIC LEVEL)г	MC	0	2	1	2
GZT-125	HISTORY OF COMMUNICATIONг	MC	2	0	2	3
	* MC - Must Course	Toplam	18	12	21	34

2 Semester

Code	Name	Course Type*	T	U	K	ECTS
BIL-100	INFORMATICSг	MC	1	2	2	4
ILF-102	SOCIOLOGY OF COMMUNICATIONг	MC	2	0	2	3
HIR-102	HISTORY OF ADVERTISING AND BASIC CONCEPTSг	MC	3	0	3	5
KGZ-104	KYRGYZ LANGUAGE AND LITERATURE IIг	MC	1	2	2	4
RSC-104	RUSSIAN IIг	MC	1	2	2	4
ILF-104	INTRODUCTION TO ECONOMICSг	MC	2	0	2	2
ILF-106	BASIC PHOTOGRAPHYг	MC	1	2	2	3
ING-112	ENGLISH II (ADVANCED LEVEL)г	MC	0	2	1	2
BES-112	PHYSICAL EDUCATION AND SPORTS IIг	MC	2	2	0	0
HIR-156	INTRODUCTION TO POLITICAL SCIENCESг	MC	2	0	2	2
	* MC - Must Course	Toplam	15	12	18	29

3 Semester

Code	Name	Course Type*	T	U	K	ECTS
TUR-200	MANAS STUDIES / TURKIC CIVILIZATIONSг	MC	2	0	2	2
FLS-200	PHILOSOPHYг	MC	2	0	2	2
ILF-201	COMMUNICATION LAWг	MC	2	0	2	3
ILF-203	SCIENTIFIC RESEARCH METHODSг	MC	2	2	3	4
ILF-205	PROFESSIONAL ENGLISH Iг	MC	2	0	2	3
HIR-205	MODERN MARKETING MANAGEMENTг	MC	3	0	3	4
ILF-207	GRAPHIC DESIGNг	MC	2	2	3	4
HIR-207	POLITICAL COMMUNICATIONSг	MC	3	0	3	4
HIR-209	INTERNET AND NEW MEDIAг	MC	3	0	3	4
	* MC - Must Course	Toplam	21	4	23	30

4 Semester

Code	Name	Course Type*	T	U	K	ECTS
CEV-200	GEOGRAPHY OF KYRGYZSTANг	MC	1	0	1	2
DES-200	HISTORY OF KR, GEOG. OF KR, KYRG.LAN. AND LIT. STATE EXг	MC	0	0	0	2
ILF-202	MEDIA LITERACYг	MC	2	0	2	3
HIR-202	PUBLIC OPINION AND MEDIA RESEARCHг	MC	2	2	3	3
ILF-204	MEDIA AND ETHICSг	MC	2	0	2	3
HIR-204	CORPORATE COMMUNCATIONSг	MC	3	0	3	4
ILF-206	PROFESSIONAL ENGLISH IIг	MC	2	0	2	3
ILF-208	COMMUNICATION THEORIESг	MC	3	0	3	4
ILF-210.01	GRAPHIC ANIMATIONг	MC	2	2	3	4
TAR-250	HISTORY (HISTORY OF KYRGYZSTAN/TURKEY)г	MC	2	0	2	2
	* MC - Must Course	Toplam	19	4	21	30

5 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-301	EVENT AND PROTOCOL MANAGEMENTг	MC	2	2	3	4
HIR-303	CREATIVITY IN ADVERTISINGг	MC	2	2	3	4
HIR-355	CORPORATE IDENTITY-BRAND MANAGEMENTг	MC	2	2	3	4
XXX-XXX	bolum_secmeliг	MC	2	2	3	5
XXX-XXX	bolum_secmeliг	MC	2	2	3	5
XXX-XXX	bolum_secmeliг	MC	2	2	3	5
XXX-XXX	bolum_disi_secmeliг	MC	2	2	2	3
	* MC - Must Course	Toplam	14	14	20	30

6 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-302	CAMPAIGN PLANNING IN ADVERTISINGг	MC	2	2	3	4
HIR-304	COPYWRITINGг	MC	2	2	3	3
XXX-XXX	bolum_secmeliг	MC	2	2	3	5
XXX-XXX	bolum_secmeliг	MC	2	2	3	5
XXX-XXX	bolum_secmeliг	MC	2	2	3	5
XXX-XXX	bolum_disi_secmeliг	MC	2	2	2	3
	* MC - Must Course	Toplam	12	12	17	25

7 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-401	PROJECT DEVELOPMENTг	MC	2	2	3	5
STJ-401	PROJECT AND RESEARCH INTERNSHIPг	MC	0	2	0	5
HIR-403	INTERNET ADVERTISINGг	MC	2	2	3	5
XXX-XXX	bolum_secmeliг	MC	2	2	3	4
XXX-XXX	bolum_secmeliг	MC	2	2	3	4
XXX-XXX	bolum_disi_secmeliг	MC	2	2	3	4
	* MC - Must Course	Toplam	10	12	15	27

8 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-402	DIGITAL PUBLIC RELATIONSг	MC	2	2	3	4
HIR-404	PUBLIC DIPLOMACY AND PERCEPTION MANAGEMENTг	MC	3	0	3	3
DES-406	FINAL STATE EXAMINATIONг	MC	0	0	0	4
DES-452	UNDERGRADUATE THESIS EXAMINATIONг	MC	0	0	0	4
XXX-XXX	bolum_secmeliг	MC	2	2	3	4
XXX-XXX	bolum_secmeliг	MC	2	2	3	4
XXX-XXX	bolum_disi_secmeliг	MC	2	2	3	4
	* MC - Must Course	Toplam	11	8	15	27

		Genel Toplam	120	78	150	232

BÖLÜM SEÇMELİ DERSLER

5 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-305	EVENT AND PROTOCOL MANAGEMENT	EC	2	2	3	5
HIR-309	CAMERA AND EDITING	EC	2	2	3	5
HIR-311	SOCIOLOGY OF ADVERTISING	EC	2	2	3	5
HIR-313	STRATEGIC PUBLIC RELATIONS	EC	2	2	3	5
HIR-315	POPULAR CULTURE	EC	2	2	3	5
HIR-317	CONSUMPTION SOCIETY	EC	2	2	3	5
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.

6 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-306	DIGITAL CONTENT PRODUCTION	EC	2	2	3	5
HIR-308	MULTIMEDIA APPLICATIONS	EC	2	2	3	5
HIR-310	ADVERTISING PHOTOGRAPHY	EC	0	0	3	5
HIR-312	PRESENTATION TECHNIQUES	EC	2	2	3	5
HIR-314	SOCIAL MEDIA MANAGEMENT	EC	2	2	3	5
HIR-316	ADVERTISING RESEARCH	EC	2	2	3	5
HIR-318	IMAGE AND REPUTATION MANAGEMENT	EC	2	2	3	5
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.

7 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-407	INTEGRATED MARKETING COMMUNICATION	EC	2	2	3	5
HIR-409	WEB DESIGN	EC	2	2	3	5
HIR-411	PERSUASIVE COMMUNICATION AND RHETORIC	EC	2	2	3	5
HIR-413	SOCIAL RESPONSIBILITY STRATEGIES	EC	2	2	3	5
HIR-415	CRISIS AND RISK MANAGEMENT	EC	2	2	3	5
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.

8 Semester

Code	Name	Course Type*	T	U	K	ECTS
HIR-406	INTERNATIONAL PUBLIC RELATIONS	EC	2	2	3	5
HIR-408	HUMAN RESOURCES MANAGEMENT	EC	2	2	3	5
HIR-410	CUSTOMER RELATIONS MANAGEMENT	EC	2	2	3	5
HIR-412	MEDIA PLANNING	EC	2	2	3	5
HIR-416	DIGITAL MARKETING STRATEGIES	EC	2	2	3	5
* EC - Elective Course,(Bölüm ve Yetkinlik Dersleri) Öğrenci Bölüm Seçmeli Dersler kategorisinden Anadal Programından başka bir programdan Bölüm Seçmeli bir dersi o programın dersinin koduyla alacaktır.